Photography Partners Inez and Vinoodh, Double Dutch - Fall 2013/14
Permeating both high culture and commercial mainstream the Dutch born photography duo Inez van Lamsweerde and Vinoodh Matadin are two artists with one vision. Skirting the boundaries of the art gallery and consumer culture, they are causing international sensation with their innovative images, whether its’ an ad campaign for a known fashion brand or a portrait in a high tier gallery
Inez and Vinoodh have been melding the world of art and fashion, since the 1990s. The pair met whilst studying at the Art Academy in Amsterdam and following careers in and around fashion, began working formally together as artists
Esteemed British writer, critic and novelist Michael Bracewell aptly summarizes their work. "It is typical of the photographic art of van Lamsweerde and Matadin that they urge their image making to de-stabilise the pristine surfaces expected of consumer culture; to this end they make use, in turn, of the Gothic, inscrutability, androgyny, comedy, eroticism, surrealism, fantasy, montage, cinema, replication, image manipulation, Pop art, fetishism and art historical nuance."
Inez and Vinoodh are regular contributors to Vogue Paris, Purple Magazine, W Magazine and V Magazine and have created iconic advertising campaigns for Yves Saint Laurent, Christian Dior, Gucci, Chloë, Givenchy, Balenciaga, Chanel, Robeto Cavalli and Viktor & Rolf Parfum.
They have also developed collaborative relationships with a host of high profile identities including Kate Moss, Shalom Harlow, Christy Turlington, Chloë Sevigny, Lou Doillon and Sophia Loren.
In terms of fine art, Invez and Vinoodh have exhibited internationally and are held in public and private collections across the world,. Now their enigmatic and genre defying work has been documented in a stunning book by iconic publisher Taschen.
Called "pretty much everything," the book documents some diverse and unexpected outcomes. This includes a stunning portrait of Björk, an edgy campaign for Givenchy, and their ongoing collaboration with van Lamsweerde’s uncle, the esteemed sculptor Eugene van Lamsweerde.
Art directors M/M (Paris), designed "pretty much everything" which represents a two-volume retrospective with 666 photographs of that the photographers have been working on for over two decades.
The new popular edition of "pretty much everything," retails for around $70, and offers an affordable version adapted from the $1000 limited edition version. The former even comes with a sheet of stickers so you can personalize your cover – fun!