Shinyart - Artweek.la May 2011

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ShinyArt – Video Killed The Gallery Star?

The concept of the flatscreen TV is hardly revolutionary – yet reinterpreting it as a  medium to exhibit original video art is

San Francisco based company ShinyArt harness this everyday  consumer item l in a unique way, transforming   it to become a unique artistic forum.

She continues, "There is no limit to the video art we can access and display. Some of the work we show is very cinematic and narrative, some is more abstract and contemplative."

Phillips cites the likes of Nara Denning, PE Mish, and Dean Mermell  who classify themselves as filmmakers rather than video artists. " the explosion of streaming technology and of HDTV screens means we have the opportunity to bring some of the most exciting contemporary art and display it not in places specifically designated as "art spaces" but into the spaces where people live their lives."

San Francisco based artist Nara Denning was awarded "Best New Silent Filmmaker 2009" by the SF Weekly and received the 2010 "Investing in Artists" grant from the Center of Cultural Innovation..

She approaches motion picture with a measured direction, which aims to paint each frame as a freestanding work of art.  She constructs her own sets and costumes and infuses her signature on every aspect of her work, which results in an uncompromised, original vision.  

Denning uses antique elements to create seductive, turbulent dreamscapes inhabited by spirits of subversive whimsy. Her measured direction aims to paint each frame as a freestanding work of art. This and her classic minimalist effects have earned her comparisons to the innovative silent-era French auteur, Georges Méliès.

Her latest series, Neurotique, is an expressionistic exercise in erotic neurosis. Coupling aspects of underground mid 20th-century art films with classic narratives and acting postures more grounded in the 1920's, Denning achieves a new form perfectly suited to her subject matter: "Fetish, Fear, and Folly," a post-modern, neo-silent compendium of romantic tragedies.

Other key members of  the current ShinyArt portfolio of artists include Greta Schoenberg, who  focuses on the intersection of video and contemporary dance, Charlotte Cornaton  who animates physical objects and  Ina Conradi  another exponent of digital animation.

In terms of technology CEO Kristy says the company goal is to make the technology invisible to end users. "We're a contemporary art company, not a technology company. So we will work with a customer to get them the art they want, in a format that works for them."

"As the means for video production are more easily accessible, artists are able to more freely create and experiment and some of the results are very exciting."

ShinyArt partner with a company called Mobovivo (www.mobovivo.com) that provides all of the video streaming technology. They are white label video technology providers and their customers include big name broadcasters and studios.

Mobovivo hosts all of the video art pieces and video artists can upload their work directly from the ShinyArt website onto the Mobovivo service. Right now, the video is streamed over the web to a computer or a game console that is connected to a TV. We're working on rolling out apps for the iPad as well as dedicated channels for media streaming boxes like the Roku.

Numerous  clients utilizing ShinyArt's expertise have offered glowing appraisals of the service,  George Karpaty, President, Inner Circle Entertainment: "With District 30 , Dive Bar and Slide Bar, we are creating a whole new night life experience. ShinyArt's video art is completely unique and innovative, helping us to push the boundaries of design and to offer customers a glimpse of cutting edge contemporary art. "

Still, beyond the impersonal rigors of commerce ShinyArt also has a philanthropic dimension. One such blossoming partnership  is that with Young Audiences, an organization that works with schools and youth organizations to expose the next generation to contemporary art

Phillips concludes, "ShinyArt's primary mission is to expose new audiences to contemporary art in unconventional artistic spaces. With art budgets being cut in public schools, what better way  is there to ensure young people experience contemporary art in their lives. We are therefore proud to be donating a portion of our profits to Young Audiences."

CS