Press Release: Set Resources Launches Branded Entertainment Division - Client: Set Resources - Date: June 2003

Back to Press Releases


SET RESOURCES LAUNCHES BRANDED ENTERTAINMENT DIVISION
Product Placement Company Expands Services to Branded Entertainment, Promotions and Celebrity Event Marketing

Los Angeles – June 3, 2003 - Los Angeles based product placement and entertainment marketing agency, Set Resources will celebrate its second year of operation by launching a new branded entertainment, promotional and events marketing division that will further the reach and image of its clients such as Korbel, Scott’s Lawn and Garden, Häagen-Daaz, and Clos Du Val Winery.

"Teaming brands with celebrity vehicles can achieve a phenomenal impact with modest costs," said Aaron Gordon, president and CEO, Set Resources. "Set Resources works with promotions and branded integration departments at every major studio, television network and production company to create a match made in Hollywood for its clients."

"Set Resources has given us incredible visibility on the small and big screens. In order to augment Clos Du Val's product placement presence in Hollywood, we are now working with Set Resources to sponsor movie premieres and awards shows-- getting Clos Du Val wines in the hands and mouths of Hollywood A-listers. Additionally we are seeking out film and television tie-in opportunities that will reinforce our brand message," said Clos Du Val's Director of Public Relations Charlotte Milan.

"Set Resources will identify, analyze and execute the best strategies and partnerships to integrate its branded clients into entertainment content," says Gordon. "We will guide brands to cultivate areas such as brand integration, production sponsorships, film and television tie-ins, celebrity events and even the creation of their own branded productions."

Set Resources is currently working on major feature film co-promotions for its clients that will provide advertising support for several film studios’ Fall and Spring releases.  Another current branded entertainment project is the production of a celebrity based TV series, which observes home renovation choices of the stars while highlighting a home wares client.  Future projects will see Set Resources active in industry sectors such as technology, automotive and a spectrum of retailers and service industries.

About Set Resources Founded in 2001, Set Resources is recognized as a leader in product placement.   The company has a proven track record in film and television product placement executing regular placements for its clients on such shows as Everybody Loves Raymond, The Sopranos, Judging Amy, Malcolm in the Middle, Will & Grace, and recent feature films including The Matrix, Charlie’s Angels Two, Bruce Almighty, The Hulk and The Terminator III.  Current Set Resources’ clients include Korbel, Stolichnaya Vodka, Beefeater Gin, Malibu Rum, Auntie Anne’s, Scott’s Lawncare, Clausthaler, Häagen-Daaz, and Clos Du Val Winery.

For more information, visit www.setresources.com or contact Aaron Gordon at (310) 450-8306 Or email aaron@setresources.com



Written by Craig Stephens

Back to Press Releases