SET RESOURCES LAUNCHES
BRANDED ENTERTAINMENT DIVISION
Product Placement Company Expands Services to Branded Entertainment,
Promotions and Celebrity Event Marketing
Los Angeles – June 3, 2003 - Los Angeles based
product placement and entertainment marketing agency, Set Resources
will celebrate its second year of operation by launching a new
branded entertainment, promotional and events marketing division
that will further the reach and image of its clients such as Korbel,
Scott’s Lawn and Garden, Häagen-Daaz, and Clos Du Val Winery.
"Teaming brands with celebrity vehicles can achieve
a phenomenal impact with modest costs," said Aaron Gordon, president
and CEO, Set Resources. "Set Resources works with promotions and
branded integration departments at every major studio, television
network and production company to create a match made in Hollywood
for its clients."
"Set Resources has given us incredible visibility
on the small and big screens. In order to augment Clos Du Val's
product placement presence in Hollywood, we are now working with
Set Resources to sponsor movie premieres and awards shows-- getting
Clos Du Val wines in the hands and mouths of Hollywood A-listers.
Additionally we are seeking out film and television tie-in opportunities
that will reinforce our brand message," said Clos Du Val's
Director of Public Relations Charlotte Milan.
"Set Resources will identify, analyze and
execute the best strategies and partnerships to integrate its
branded clients into entertainment content," says Gordon.
"We will guide brands to cultivate areas such as brand integration,
production sponsorships, film and television tie-ins, celebrity
events and even the creation of their own branded productions."
Set Resources is currently working on major feature
film co-promotions for its clients that will provide advertising
support for several film studios’ Fall and Spring releases. Another
current branded entertainment project is the production of a celebrity
based TV series, which observes home renovation choices of the
stars while highlighting a home wares client. Future projects
will see Set Resources active in industry sectors such as technology,
automotive and a spectrum of retailers and service industries.
About Set Resources Founded
in 2001, Set Resources is recognized as a leader in product placement.
The company has a proven track record in film and television
product placement executing regular placements for its clients
on such shows as Everybody Loves Raymond, The Sopranos, Judging
Amy, Malcolm in the Middle, Will & Grace, and recent feature
films including The Matrix, Charlie’s Angels Two, Bruce Almighty,
The Hulk and The Terminator III. Current Set Resources’
clients include Korbel, Stolichnaya Vodka, Beefeater Gin, Malibu
Rum, Auntie Anne’s, Scott’s Lawncare, Clausthaler, Häagen-Daaz,
and Clos Du Val Winery.
For more information, visit www.setresources.com
or contact Aaron Gordon at (310) 450-8306 Or email firstname.lastname@example.org